Summary
With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital offerings. However, regulatory hurdles, infrastructure issues, and slow economic growth rates present hurdles in key markets. Despite these challenges, eCommerce is growing. In this forecast, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico and identify the key factors that are driving and inhibiting eCommerce in the region.
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