Best Practice Report

Eight Cs of Effective Organizational Design: Chart

January 1st, 2018


Marketing organizations often jump straight to an existing organizational chart as the starting point for organizational design initiatives. The organizational chart is an essential vehicle for communicating planned changes to organizational design, but it should not be the starting point of an organizational design initiative. A structured approach to organizational design ensures thoughtful, systematic decision-making conducted in the context of growth objectives. This report defines the meaning and significance of the sixth pillar of Forrester’s Eight Cs of Effective Organizational Design: chart.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.