Eight Cs of Effective Organizational Design: Chart

Marketing organizations often jump straight to an existing organizational chart as the starting point for organizational design initiatives. The organizational chart is an essential vehicle for communicating planned changes to organizational design, but it should not be the starting point of an organizational design initiative. A structured approach to organizational design ensures thoughtful, systematic decision-making conducted in the context of growth objectives. This report defines the meaning and significance of the sixth pillar of Forrester’s Eight Cs of Effective Organizational Design: chart.