Best Practice Report

Eight Cs Of Effective Organizational Design: Concept

January 1st, 2018

Summary

B2B marketing leaders must have a clear understanding of what lies ahead when they consider making an organizational change. A methodical, step-by-step approach ensures that organizational design decisions are made in a thoughtful, systematic way in the context of the organization’s growth objectives. This report describes the components of the third pillar (concept) of Forrester’s Eight Cs Of Effective Organizational Design.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.