Best Practice Report

Eight Ways To Grow Deposits

Strategies And Tactics For Banks And Credit Unions To Drive Deposit Growth

October 23rd, 2019
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
Benjamin Ensor , August du Pont , Piers Conway

Summary

Winning deposits is a key priority for many banks and credit unions, and competition is fierce in the battle to find cheap deposits and keep funding costs down. But attracting deposits isn't only about interest rates. There are many tactics and strategies that firms need to use to grow their market share. This report outlines eight strategies that digital executives, and their marketing peers, should implement to drive deposit growth.

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