Summary
Despite concerns about declining attitudes toward email marketing, the medium is alive and well. In fact, email lovers are some of marketers' most valuable customers. They spend more online, buy impulsively, pay for convenience, and tell others about ads and emails they value. Marketers should turn more of their customers into email lovers by tuning email programs to their particular behaviors.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).