Vision Report

Embrace Modern Application Development Techniques

Understand The Critical Processes And Value-Added Activities Of Modern Application Development (MAD)

August 2nd, 2021
With contributors:
Diego Lo Giudice , Margo Visitacion , John Bratincevic , Jeffrey Hammond , Andrew Dobak , Kara Hartig


As developers strive to make their organizations Future Fit (creative, adaptive, and resilient), they must compose and optimize platforms, accelerate delivery and improve quality through agile practices, and grow development through partnerships. This report outlines Forrester’s Modern Application Development (MAD) Model as well as resources for defining, applying, and accelerating your MAD journey.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.