Embrace Modern Application Development Techniques

Understand The Critical Processes And Value-Added Activities Of Modern Application Development (MAD)
August 2nd, 2021
With Contributors:
Andrew Dobak
and Kara Hartig


This report outlines Forrester’s Modern Application Development (MAD) Model as well as resources for defining, applying, and accelerating your MAD journey.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.