Vision Report

Embrace Modern Application Development Techniques

Understand The Critical Processes And Value-Added Activities Of Modern Application Development (MAD)

June 5th, 2023
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Modern application development demands organizations to think holistically about their software development practices, platforms, and partnerships. Instead of siloed thinking, where developers simply need to ship more stories and more lines of code, today’s development teams focus on delivering more business value. This report outlines Forrester’s Modern Application Development (MAD) Model as well as resources for defining, applying, and accelerating your MAD journey.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.