Empowered Buying Requires Powerful Billing Technology

January 10th, 2022

With contributors:

Fiona Swerdlow , Emily Pfeiffer , Joe Stanhope , Kate Leggett , Liz Herbert , David Mooter , Ashley Villarreal

Summary

Empowered buying — both in B2C and B2B models — will put more pressure on every business to modernize their billing relationships and the technology that underpins them. In this report, we examine how billing technology will help firms serve their customers based on Forrester’s predictions of the future of buying.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.