Best Practice Report

Enable Customer Obsession With A Future Fit Technology Strategy

Adaptive, Creative, And Resilient Tech Capabilities Will Help Your Firm Succeed

August 11th, 2021
With contributors:
Rick Parrish , Keith Johnston , Lewis Nottonson , Diane Lynch


Dedicated to customer obsession? Then it’s time to set your sights on the tech strategy that will help improve the products, services, and experiences your company provides. This report helps tech leaders develop a future fit tech strategy — adaptive, to meet emerging customer needs and expectations; creative, to power differentiated changes using the human factor; and resilient, to maintain brand value, no matter the crisis.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.