Best Practice Report

Engineering Sensors For B2B Buying Signals

August 9th, 2021
Jessie Johnson, Principal Analyst
Jessie Johnson Principal Analyst

Summary

Buying signal sensors are the receptor mechanisms through which signals are acquired and integrated into tactic deployment, orchestration, and optimization. With a considered design approach standardized across interaction types, this network of sensors and its dynamic signaling capabilities function as an API connecting buyer behavior and buying group context across tactics to sense and respond to the needs of the buying entity in real time. In this report, we explore the network of buying signal sensors that already exists inside the tactic mix, define the core components of signal sensor design, and provide guidance for the design of buying signal sensors.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.