Recent Research
This report describes seven AI agent archetypes augmenting B2B marketing and sales teams for go-to-market use cases.
This report describes how to use the B2B AI-Agent-On-A-Page Template For Go-To-Market Teams.
This report reveals Forrester’s 2026 predictions for B2B marketing, sales, and product teams — AI and market volatility will shape the coming year.
This report analyzes approaches to personalization for existing customers in the four phases of the postsale customer lifecycle.
In our evaluation of conversation automation solutions for B2B providers, we researched, analyzed, and scored the most significant ones.
This report shows where demand/frontline marketing should invest, divest, and experiment in 2026.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.