Enterprise Content Management's Next Step Forward

Current approaches to enterprise content management (ECM) don't work for most enterprises. Low adoption rates and frustrated users plague enterprise implementations. And expectations for how people create and use content continue to change, thanks to ever-increasing usage of new technologies — such as Social Computing and mobile devices. To meet evolving needs and drive broad adoption of ECM, information and knowledge management (I&KM) professionals must help their enterprises understand business context — how businesspeople and business processes use content. And to help put ECM technologies into business context, I&KM pros must push technology vendors to move to more organic content management approaches that help abstract ECM's complexities from end users, adapt to the way people work, and provide contextual views of, and access to, content.