Vision Report

Envision Professional Industry Analyst Relations

February 4th, 2022
With contributors:
Matthew Flug , Caroline Robertson , Jennifer Zhang , Meredith Cain , Miriam ElKorchi , David Morrison , Kara Hartig

Summary

What are the attributes of a first-class industry analyst relations (AR) professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how different it is from commonplace AR. In this report, we determined five significant areas where the top performers differ from peers — business value, management of AR design and execution, influence over analysts, AR investment, and professional recognition — and analyzed each to show you where to begin on your journey toward such professional AR excellence.

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