Best Practice Report

Essential Measurement Strategies For B2B E-Commerce

Master Measurement To Outperform The Competition

 and  nine contributors
Dec 20, 2024

Summary

The success of e-commerce hinges on the ability to expertly measure, analyze, and enhance an omnichannel business and its operations. Overlooking metrics that are specifically meaningful for e-commerce and not establishing a solid framework for robust monitoring and measurement poses significant business risk. This report provides a concise guide for B2B leaders to define a clear blueprint for implementing a comprehensive measurement and reporting system to maximize supplier-owned e-commerce value.

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