Christina Schmitt,

Christina Schmitt

Principal Analyst

Christina brings over 25 years of professional experience and over 20 years of leadership experience as a practitioner to the Forrester team. She has a diverse expertise of leading revenue growth teams in B2B, B2C, and direct-to-consumer (D2C) companies in several industries and across different-size organizations, from large enterprises to small- and medium-sized enterprises (SMEs) and startups, as well as agencies and consulting companies.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
September 2nd, 2025 8:00 AM - 9:00 AM Peer Discussions

Maximizing Impact: Strategic Budget Planning For B2B Marketing Leaders (APAC & EMEA)

As B2B business leaders prepare their 2026 budgets, they must ground their strategies in updated insights into customer and employee needs. Scenario planning — across baseline, bust, and boom conditions — will be essential to maintain agility amid economic uncertainty.Join this interactive discussion with fellow B2B marketing executives and leaders on your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Research.Questions for discussion:Why and how should leaders prioritize strategic capabilities that deliver customer value and streamline operations to reduce complexity?How can I leverage low-cost, high-impact experiments to seize emerging opportunities?How can I balance resilience and innovation in budget planning?Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.