September 2nd, 2025 8:00 AM - 9:00 AM
Peer Discussions
Maximizing Impact: Strategic Budget Planning For B2B Marketing Leaders (APAC & EMEA)
As B2B business leaders prepare their 2026 budgets, they must ground their strategies in updated insights into customer and employee needs. Scenario planning — across baseline, bust, and boom conditions — will be essential to maintain agility amid economic uncertainty.Join this interactive discussion with fellow B2B marketing executives and leaders on your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Research.Questions for discussion:Why and how should leaders prioritize strategic capabilities that deliver customer value and streamline operations to reduce complexity?How can I leverage low-cost, high-impact experiments to seize emerging opportunities?How can I balance resilience and innovation in budget planning?Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.