Data Overview Report

European B2B Marketers Prioritize Efficiency, Customer Focus, And Innovation

Challenges And Priorities Of European B2B Marketing Organizations In 2024

August 9th, 2024
Christina Schmitt, Principal Analyst
Christina Schmitt Principal Analyst
With contributors:
Matthew Selheimer , Paul Ferron , Julia Swerdlow , Kate Pierpont

In 2024, European B2B marketers face challenges and opportunities in their pursuit of customer-obsessed growth. Marketing decision-makers are prioritizing efforts to achieve B2B revenue through the partner ecosystem, aiming for efficiency and effectiveness. Their growth strategies primarily involve entering new markets and increasing productivity. However, several obstacles hinder progress: a lack of business insights for decision-making, difficulties in recruiting relevant marketing talent, and limited budgets. This data overview report delves into these challenges, priorities, and growth strategies for European marketers in 2024, with a retrospective look at results from 2023.

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