Trends Report

Evaluate Your Discovery Marketing Programs

July 26th, 2013
With contributors:
Collin Colburn , Christine Overby

Summary

Successful search marketers today must increasingly account for how well they help users discover their brands and products across mobile devices, social media, and nontraditional search engines such as Yelp or YouTube — an emerging discipline that we call discovery marketing. This report includes Forrester's methodology for evaluating the user experience of your search and discovery marketing campaigns.

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