Event Leaders Use Separate Technology Platforms For In-Person And Virtual Events

According to Forrester’s Q1 2025 State Of B2B Events Survey, 64% of organizations use separate technology platforms for their in-person and webinars or virtual events compared to just 16% that use the same platform for both. Roughly two-thirds of event leaders at organizations that use a single platform are satisfied with their event performance; however, the siloed nature of event planning and execution in many organizations means that different teams often select platforms based on their specific requirements rather than considering wider organizational event needs. This is a snapshot of Forrester’s data on B2B events.