Evoke Positive Emotions In Your Digital Experiences

Digital experiences lag on emotion, a missed opportunity for driving customer loyalty and brand differentiation. But changing this won’t be easy: Emotionally resonant digital experiences require more than just the elimination of pain points; they necessitate a nuanced understanding of human emotions and a delicate balance between different and often complex emotions. This report provides digital leaders with a three-step approach for creating emotionally positive digital experiences: understanding the emotional spectrum of the journey; identifying opportunities to drive emotional transitions; and facilitating those through functionality, content, or UX.