Technology executives must make informed decisions about digital experience platforms (DXPs), a crucial technology for modern businesses. This executive guide is a primer to help you on the next step of your DXP journey: It covers essential DXP knowledge and emerging trends, clarifies the shared responsibility for seamless omnichannel experiences, and addresses your key technology decisions. From here, you can explore the current state of DXP in your organization, discover the conflicts between various business and technology stakeholders, and make a final decision for the organization on sourcing, deployment, and optimization.