Best Practice Report

Exploration Beats Vision In Digital Strategy

Creativity, Dynamism, And An Ability To Explore New Ideas Matter More Than A Singular Vision Of The Future

August 9th, 2022
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
David Hoffman , Delilah Gonzalez , Christiana Lano , Ashley Villarreal , Jen Barton

Summary

When developing digital strategies, many companies start by laying out a single vision of the future that is meant as a “north star” they can advance toward. That’s a perfectly reasonable aim and one we endorse. But the world of digital business is too fast-changing and unpredictable to rely solely on a single, set vision. Instead, the most effective digital business strategies use an approach that combines a view of the future with methodologies that continually explore and test new ideas. This report outlines the reasons why digital strategy requires more than a set vision to be successful, along with the key attributes and steps that leaders should use to develop strategies that enable exploration-driven growth.

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