Best Practice Report

Exploration Beats Vision In Digital Strategy

Creativity, Dynamism, And An Ability To Explore New Ideas Matter More Than A Singular Vision Of The Future

August 9th, 2022
With contributors:
David Hoffman , Delilah Gonzalez , Christiana Lano , Ashley Villarreal , Jen Barton


When developing digital strategies, many companies start by laying out a single vision of the future that is meant as a “north star” they can advance toward. That’s a perfectly reasonable aim and one we endorse. But the world of digital business is too fast-changing and unpredictable to rely solely on a single, set vision. Instead, the most effective digital business strategies use an approach that combines a view of the future with methodologies that continually explore and test new ideas. This report outlines the reasons why digital strategy requires more than a set vision to be successful, along with the key attributes and steps that leaders should use to develop strategies that enable exploration-driven growth.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.