Data Overview Report

Few US Consumers Are Buying Through GenAI Answer Engines

US Men And Younger Generations Are More Likely To Have Bought Through Answer Engines

Feb 26, 2026  

Summary

More consumers are adopting generative AI (genAI) tools for various use cases. About half of US online adults are using AI agents for research and about one-third for product discovery. But few are using genAI to take action on their behalf, including purchasing products, booking a trip, or investing. Most US consumers are unaware of the two leading answer engines’ commerce tools. However, there are significant gender and generational differences in attitudes toward and usage of AI, with US men and younger generations more comfortable with answer engines. This report reviews our data on US online adults’ attitudes and behaviors around AI and answer engines for commerce.

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