Summary
Web content management (WCM) initiatives remain complex, expensive, time-consuming projects with high failure rates. Why do enterprises continue to wrestle with these initiatives? Critical issues that surface repeatedly from failed project to failed project include a lack of business ownership, IT-driven — rather than user-driven — design, unnecessarily complex specifications, and poorly designed workflow. Five major mistakes to avoid: 1) complex implementations; 2) AWOL content contributors during the content design phase; 3) lack of system mastery by content contributors and template designers; 4) requirements that are too complex; and 5) an IT organization that is stuck in the middle of the content creation and publishing workflow.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).