Best Practice Report

Focus On Outcomes To Deliver Valuable Messaging That Enables Sellers

Elevate Sales Content And Conversations With Forrester’s Messaging Nautilus®: Buyer’s Journey

June 13th, 2022
With contributors:
Lisa Gately , Peter Ostrow , Caroline Robertson , Pippin Evarts , Arianne Burnette


To create content that matters, portfolio marketers must understand their buyers’ context, what solutions their buyers need, and how buyers’ concerns change throughout the purchase journey. Using Forrester’s Messaging Nautilus®: Buyer’s Journey along with content performance insights, sales and partner feedback, and competitor insights ensures messaging and content are on target, in context, and persuasive. This report outlines an approach to creating marketing content and sales messaging that lets marketers assess existing assets, map messages to what customers value, and help sellers use that content to engage with the right buyer at the right time.

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