Summary
Organizational realignment presents a critical opportunity to clarify how teams work together — but revisiting these norms as the company continues to grow and evolve is equally important. This workshop template — one of a series of six templates designed for CMOs to equip their marketing leadership teams — helps teams collaboratively define behavioral agreements that foster alignment, accountability, and a healthy team culture. Through guided ideation, prioritization, and articulation, teams establish shared behaviors that enhance collaboration, reduce friction, and support consistent operational excellence.
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