Forecast Report

Forrester Analytics: Online Retail Forecast, 2019 To 2024 (Western Europe), Q4 2019 Update

ForecastView Document

February 11th, 2020
Sanjeev Kumar, null
Sanjeev Kumar
With contributors:
Michelle Beeson , Reineke Reitsma


Retail sales and online retail sales will grow at an average of 2.5% and 11.5% per year, respectively, over the next five years in Western Europe, with eCommerce driving more than half of retail growth. This report considers the factors that drive retail growth both online and offline. Our forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

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