Summary
Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising budgets. However, the medium now faces tough questions about the societal costs it extracts. This report evaluates how marketers' ad spending on social media will evolve in light of this increased scrutiny. It also for the first time quantifies and explores the impact of video ads within social media.
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