Summary
Half of US retail growth still comes from store sales. Online shoppers who buy from brick-and-mortar retailers are predominantly in-store shoppers. This report analyzes the sales growth of marketplaces against major US brick-and-mortar retailers and considers how brick-and-mortar retailers need to adapt to place the store at the center of the customer purchase journey.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.