Forecast Report

Forrester Analytics: Store Scenario Planner, 2019 To 2025 (US)

ForecastView Document

November 8th, 2019
With contributors:
Fiona Swerdlow , Sucharita Kodali , George Lawrie , Reineke Reitsma , Sanjeev Kumar , Nicole Lesperance


Half of US retail growth still comes from store sales. Online shoppers who buy from brick-and-mortar retailers are predominantly in-store shoppers. This report analyzes the sales growth of marketplaces against major US brick-and-mortar retailers and considers how brick-and-mortar retailers need to adapt to place the store at the center of the customer purchase journey.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.