Summary
The digital channel is increasingly the primary — and often the only — way companies interact with their customers. As such, it's critical to provide customers with an attractive and seamless digital experience. Forrester believes a better digital customer experience can drive faster revenue growth and profitability. Web content management systems (CMSes) are a key piece of the digital experience platform ecosystem, supporting digital customer experience across a customer's journey. In this data-driven report, we examine growth in spending on web CMSes.
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