Forecast Report

Forrester Data: Online Retail Forecast, 2016 To 2021 (Poland And Russia)

ForecastView Spreadsheet

March 29th, 2017
With contributors:
Vikram Sehgal , Sanjeev Kumar


Russia’s online retail market grew 20% and reached €11.7 billion in 2016, making it the fourth largest online retail market in Western Europe and growing faster than any country except Italy. Poland’s online sales grew 18% in 2016. Fashion and electronics drove half of online retail sales in Poland. The Allegro marketplace also drove half of online retail sales. This forecast details growth across nine product categories for Russia and Poland and includes historical online category sales going back to 2014.

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