Forecast Report

Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Poland And Russia)

ForecastView Document

March 29th, 2017


Russia's online retail market grew by 20% and reached €11.7 billion in 2016, making it the fourth-largest online retail market in Western Europe, growing faster than any country except Italy. Poland's online sales grew by 18% in 2016. Fashion and electronics drove half of online retail sales in Poland, and one in every two online sales comes through the Allegro marketplace. This forecast details growth across nine product categories for Russia and Poland, with historical online category sales going back to 2014.

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