Summary
Apart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial services firms into the spotlight. Like their global peers, health insurers in Australia strove to rise to the occasion, responding in different ways to aid their customers. How well did they do? To find out, Forrester surveyed 1,243 Australian health insurance customers. This report cites insights from that survey to help customer experience professionals understand how Australians rated their health insurers' response during COVID-19 and how that affected their overall perception of health insurance brands.
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