Trends Report

Forrester Infographic: The Australia Superannuation Customer Experience Index, 2021

How Australian Superannuation Firms Earn Loyalty By Delivering Quality Experiences

December 9th, 2021
With contributors:
Michelle Yaiser , Michael Barnes , Harley Manning , Seles Sebastin , Bill Nagel


How customers perceive a brand influences how much they spend with the brand and whether they recommend it, as well as how likely they are to forgive the brand’s missteps. Which superannuation firms in Australia provide the best customer experiences (CX), and how are they improving the quality of those experiences? This infographic reveals the complete rankings of seven superannuation firms that we analyzed as part of the Australia Customer Experience Index (CX Index™) in 2021. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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