Data Overview Report

Forrester Infographic: The State Of US Consumers And Their Subscriptions, 2021

January 25th, 2022
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Ashley Villarreal

Consumers’ appetite for subscriptions is growing — as is their adoption of them. But customers subscribe and unsubscribe for many reasons. This infographic uses Forrester data to analyze US online adults’ interest in, adoption of, and abandonment of subscription models.

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