Report

Forrester Infographic: US Consumer Attitudes Toward Loyalty Programs

Landscape: The Customer Loyalty Playbook
December 4th, 2020
With Contributors:
Chahiti Asarpota
and Christine Turley

Summary

This report provides details of The Forrester Analytics Consumer Technographics® Benchmark Survey, Part 2, 2020 to highlight insights on consumer attitudes towards and interactions with loyalty programs.

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