Recent Research
This report lays out the barriers and opportunities for social commerce and how B2C CMOs can leverage social media and creators to influence purchase decisions.
B2C marketers must take an ecosystem approach to martech to meet modern requirements, overcome tech limitations, and meet future needs.
B2C and B2B marketers can get the most out of their customer data platform investments by mapping out use cases.
Discover what matters most to the consumers who want personalized interactions.
Learn about the levers available — such as number of creators and technology investments — to scale a creator marketing program over time.
Companies still go all in on personalization despite the lukewarm feelings of consumers, who just want personalized moments that are relevant and valuable.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.