Summary
Social networks and messaging apps are not a zero-sum game; users have multiple accounts and use different apps for different purposes. Understanding how US users' demographics and behaviors vary by each social network and messaging app helps marketers tailor reach. Even more important is understanding how your US customers' willingness to interact with your brand varies so that once you reach them, your engagement is welcome — and effective.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1100).