Forrester Infographic: Use RTIM To Personalize Customer Experiences

May 28th, 2021
With Contributors:
Anna Vyshnevska
and Christine Turley


Marketing campaigns often fail because they misalign product sales with customer experience (CX) expectations. Real-time interaction management (RTIM) enables B2C marketers to reboot channel-centric campaigns and deliver value in the moments that matter m

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