Trends Report

Forrester Infographic: What Marketing Teams Look Like Today

October 20th, 2021
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Mike Proulx , Shynise McElveen , Rachel Birrell

Summary

The marketing function is perfectly poised to help drive an enterprise’s strategy for customer obsession. And yet the work for most marketing functions today skews toward tactics, such as advertising, messaging, and media buying. Find out the responsibilities, structure, size and reporting relationships of marketing teams like yours in this report.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.