Summary
A key element of win/loss analysis is getting feedback from buyers about their buying decision and understanding why they did or did not select you as a provider. Automated win/loss surveys are another tool to help organizations determine why they might be losing — or winning — deals. This report offers a short set of instructions on how to conduct the survey and provides a set of survey questions that can be used as a template to craft a win/loss survey for a specific organization.
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