Business Case Report

Forrester’s CX-Business-Case-On-A-Page Template

Build A One-Pager To Effectively Communicate CX Projects

May 21st, 2024
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
Katerina Gryparis, VP, Executive Partner
Katerina Gryparis VP, Executive Partner
With contributors:
Martin Gill , Jana Gül , Georgia Caplice , Demi Starks

Summary

A “CX business case on a page” is an effective tool to articulate a problem you want to solve, what solution you propose, and what the expected value of overcoming it is for both customers and the business. Forrester’s CX-Business-Case-On-A-Page Template helps CX leaders create a one-pager to communicate projects to their team and the wider organization.

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