Business Case Report

Forrester’s CX-Business-Case-On-A-Page Template

Build A One-Pager To Effectively Communicate CX Projects

May 21st, 2024
With contributors:
Martin Gill , Jana Gül , Georgia Caplice , Demi Starks


A “CX business case on a page” is an effective tool to articulate a problem you want to solve, what solution you propose, and what the expected value of overcoming it is for both customers and the business. Forrester’s CX-Business-Case-On-A-Page Template helps CX leaders create a one-pager to communicate projects to their team and the wider organization.

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