Business Case Report

Forrester’s CX Business Case On A Page Template

Build A One-Pager To Effectively Communicate CX Projects

September 11th, 2023
With contributors:

Summary

A “CX business case on a page” is an effective tool to articulate a problem you want to solve, what solution you propose, and what the expected value of overcoming it is for both customers and the business. Forrester’s CX Business Case On A Page is a template that helps CX leaders create a one-pager to communicate projects to their team and the wider organization.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.