Best Practice Report

Forrester’s Guide To Turning Emerging Technology Research Into Technology-Driven Innovation

August 6th, 2021
With contributors:
Pascal Matzke , Emily Stutzman , Diane Lynch

Summary

Technology-driven innovation (TDI) is Forrester’s methodology for initiating disruptive change made possible by information technology. Firms that master this advanced practice are growing more than three times faster than their competitors. Our emerging technology research and evaluation model, ReCPI (research, communicate, prove, and integrate), complements TDI by setting your firm on the path to technology-fueled, disruptive ideation which then can grow into an innovation investment. This guide provides detailed recommendation for integrating the work your team performs in ReCPI with the TDI methodology.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.