Forrester’s Revenue Process Transformation Glossary

To effectively transform their revenue process, marketing and sales teams — and the entire organization — must have a common understanding of the terms and concepts they use in their work. This glossary is a starting point for marketing and sales leaders seeking a shared vocabulary for their teams and collaboration partners. It includes terms Forrester analysts use in thinking and speaking about revenue process transformation (RPT). Marketing and sales leaders and their teams can leverage this glossary to reduce confusion about RPT terms and concepts and spend more time and energy creating value for customers and driving business growth through implementing RPT.