Decision Tool

Forrester's Standards Guide For Sales-Ready Competitive Battle Cards

May 18th, 2012
With contributors:
Bradford Holmes , Daniel Feldman


To accelerate the work of sales enablement professionals in overhauling sales battle cards, Forrester organized a group of experienced practitioners who helped create Forrester’s battle card standards. Forrester’s battle card standards cover four areas of focus with a total of 18 standards attributes that make battle cards relevant for sales reps. This workbook explains each of those standards and how sales enablement professionals can use the standards to accelerate their company’s change to building battle cards that help sales teams.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.