Dean Davison
Director, Principal Consultant
About Dean
Dean measures the impact (value engineering) of technology solutions on solution buyers and company operations. In his work with Forrester’s Total Economic impact methodology, he conducted over 400 discovery interviews, modeled the financial impact of over 100 emerging and maturing technologies, and authored dozens of financial case studies that voiced the customer experience, backed with financial data. He subsequently helped clients realize the value of their custom TEI analysis by providing sessions about marketing activation, sales training, and public-facing webinars.