Roadmap Report

Four Steps To Add Social Media To Your Marketing Strategy

September 14th, 2021
Sarah Dawson, null
Sarah Dawson
With contributors:
Emily Collins , Shynise McElveen , Christine Turley


When pursuing social media, many companies prioritize channel decisions (e.g., “Where should my brand be on social media?”) over understanding if and how they can help their consumers while meeting business objectives. B2C marketers should read this report to understand how to successfully advance their social media approach via the POST methodology of people, objective, strategy, and technology. This four-step process ensures that companies prioritize their audience and objectives, before selecting social tactics and supporting technology.

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