Best Practice Report

Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

Vision: The B2B E-Commerce Playbook

March 8th, 2021
AB
Allen Bonde
With contributors:

Summary

More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren’t a fit for purely digital selling. Even as B2B buyers are accelerating their shift to self-service, they want higher-quality interactions with sellers before and after the transaction. This report explores why an omnichannel selling strategy that combines the best of the online and offline worlds is key to a future-proof commerce strategy.

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