Best Practice Report

​GenAI Is Changing The Way Operations Teams Should Think About Data Quality​

How To Overcome Data Quality Limitations To Drive GenAI Adoption Within The Growth Engine

April 26th, 2024
Brett Kahnke, Principal Analyst
Brett Kahnke Principal Analyst
Michele Goetz, VP, Principal Analyst
Michele Goetz VP, Principal Analyst
With contributors:
Cristina De Martini , Tyler Orleans

Summary

Operational data quality has now become the primary limiting factor for end-user adoption of generative artificial intelligence (genAI). As a result, data resources within marketing, sales, customer, or revenue operations teams must develop a new set of skills to meet the changing demands for data management within revenue-generating functions. This report describes the changing data management requirements to support genAI use cases within revenue functions, and how revenue operations teams must adapt to meet them.

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