Summary
Touted by some observers as the biggest technology upheaval in the last half century, the launch of generative AI (genAI) tools has created an economic frenzy. However, the early reactions in the B2B world show a wide disparity — from rapid trial and adoption to a cautious wait-and-see approach. By understanding how to leverage genAI, B2B organizations can create significant advances, from improved internal processes to better external messages and experiences. Portfolio marketers, in particular, can find a wealth of opportunities to gain new superpowers that save them time, make them work smarter, and help them be more creative.
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