Vision Report

Generative AI Invigorates Analyst Relations

July 5th, 2023
With contributors:
Laura Koetzle , Srividya Sridharan , Rowan Curran , PJ Carter , Merve Kandemir , Christian Prandi , Luca Lo Scavo , Ellen Lind


Generative AI (genAI) is evolving with lightning speed, and its possible implications for enterprises are still emerging. Forrester explored 28 analyst relations (AR) best practices and discovered that genAI capabilities like ChatGPT could affect them all. In this report, we highlight the potential effects of genAI and related AI capabilities; we describe them in full in an associated checklist. AR managers should use this information to capitalize on opportunities and mitigate threats.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.