Generative AI (genAI) is evolving with lightning speed, and its possible implications for enterprises are still emerging. Forrester explored 28 analyst relations (AR) best practices and discovered that genAI capabilities like ChatGPT could affect them all. In this report, we highlight the potential effects of genAI and related AI capabilities; we describe them in full in an associated checklist. AR managers should use this information to capitalize on opportunities and mitigate threats.